Project Scenario

A custom kitchen remodeler from Massachusetts, The Stone Cobblers wanted to grow their business through their website. Their old website had poor optimization resulting in limited ranking in the search engines. Overall, they were looking for a web developing company to fully manage and maintain their online presence.

The Result

First, PPWD formulated an effective strategy to assert The Stone Cobblers into the search engines through the FrontRunner Digital Marketing Plan. Second, PPWD developed a custom HTML website that was fully optimized for the search engines. We continue to maintain and monitor their website traffic and optimization for maximum exposure. In 2019, The Stone Cobblers website had a 231% increase in new visitors.

Google AdWords

The Stone Cobblers also implemented a Google Adwords Campaign to grow their business by targeting potential new clients and businesses. By targeting geographic locations with specific ads, their overall qualified traffic and conversion rates have increased.


“We started working with Pro Products Web Development in the summer of 2018. The first step was to completely rebuild our website to give it a fresh new look. We absolutely hit a home run as our site is applauded by all those who visit as being professional looking and informative. We then signed up for their FrontRunner Digital Marketing Plan. With this we receive monthly reports which provide us instant insight as to where our customers are coming from. We then have quarterly meetings which are face to face and allows us more in depth analysis so that we can figure out what changes might need to be made. Our Google Ad Words program gives us the ability to target specific audiences in specific locations. We are very pleased with the decision to work with PPWD and are looking forward to working with them for many years to come.”

- The Stone Cobblers

The Stone Cobblers
The Stone Cobblers
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