Project Scenario
The Stone Cobblers, a custom kitchen remodeler based in Massachusetts, aimed to expand their business through their website. Their previous site suffered from poor optimization, resulting in limited search engine rankings. They sought a web development company to fully manage and enhance their online presence.
The Result
PPWD began by devising an effective strategy to boost The Stone Cobblers' visibility through the FrontRunner Digital Marketing Plan. We then developed a custom HTML website that was fully optimized for search engines. Ongoing maintenance and monitoring of their website traffic ensures maximum exposure. In Q1 of 2024, The Stone Cobblers experienced a 45% increase in organic traffic and a 71% rise in engagement compared to the previous year.
Google Ads
Additionally, The Stone Cobblers launched a Google Ads campaign to attract new clients. By targeting specific geographic locations with tailored ads, they significantly improved their overall qualified traffic and conversion rates.
Testimonial
“We started working with Pro Products Web Development in the summer of 2018. The first step was to completely rebuild our website to give it a fresh new look. We absolutely hit a home run as our site is applauded by all those who visit as being professional looking and informative. We then signed up for their FrontRunner Digital Marketing Plan. With this we receive monthly reports which provide us instant insight as to where our customers are coming from. We then have quarterly meetings which are face to face and allows us more in depth analysis so that we can figure out what changes might need to be made. Our Google Ad Words program gives us the ability to target specific audiences in specific locations. We are very pleased with the decision to work with PPWD and are looking forward to working with them for many years to come.”
- The Stone Cobblers
