Our certified specialists help clients nationwide convert clicks into customers.

Trusted Rhode Island SEM & PPC Agency

At Pro Products Web Development, we’re a Rhode Island SEM agency specializing in high-performing Pay Per Click campaigns that put your business in front of motivated buyers the moment they’re ready to act. Our certified PPC specialists personally manage every account, combining targeted keywords, audience insights, and advanced analytics to maximize your ROI.

Whether it’s Google and Bing search ads or LinkedIn and Meta social ads, we ensure your ad spend is tracked, optimized, and working hard to generate leads, boost conversions, and drive business growth. With PPWD, you get expert advice, full transparency, and results that speak for themselves.

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Years in Business

Websites Built

in Managed Ad Spend

Managed Ad Campaigns

You can customize your pay per click plan to include the following services

Strategy Development

We combine audience research, competitor analysis, and smart budget planning to craft campaigns tailored to your goals, ensuring every dollar of ad spend drives measurable ROI.

Campaign Setup

This step is the foundation for success. We handle everything from account creation, campaign setup, ad copy creation, and landing page adjustments so your campaigns perform from day one.

Conversion Tracking & Analytics

We set up advanced tracking with tools like Google Tag Manager and Analytics, configure your goals, and then use UTM parameters to pinpoint where your leads came from so, we can refine future campaigns for a stronger performance and ROI.

Ongoing Maintenance & Optimization

We continuously manage and optimize campaigns by adjusting creative, testing ads, refining targeting, and reallocating budgets, so that your ad spend delivers maximum results.

Reporting Insights

We provide detailed monthly reports on key metrics like clicks, conversions, cost per click, and ROAS, plus call tracking and strategic recommendations to continuously improve your marketing results.

Remarketing Campaigns

Remarketing campaigns will show ads to users who have previously viewed your website to try to re-engage them and increase conversions.

Shop Feed Management

We manage and optimize your Google Shopping feed with titles, descriptions, pricing, and availability so your product data stays accurate, your ads perform better, and your store drives more traffic and sales.

Local Service Ads Setup

Local Service Ads put your business at the top of Google when nearby customers search, and we manage them to ensure you reach local leads quickly and effectively.

Landing Page A/B Testing & Conversions Rate Optimization (CRO)

Landing page A/B testing and conversion rate optimization work together to reveal what drives more conversions, and we manage both to maximize ROI and turn more visitors into customers.

Why Work With a Rhode Island Full Service Agency That Serves Clients Nationwide?

With over 25 years of experience in digital marketing and over 1,300 websites built, PPWD has the experience and expertise to manage campaigns that deliver real results. Every account is personally managed by certified PPC specialists who track, test, and optimize daily to protect your ad spend and maximize your ROI. Our transparent reporting, proven performance, and long-term client relationships show why businesses across Rhode Island, and the country, trust us as their PPC agency of choice.

Frequently Asked Questions

What do you need from me to get started?

We’ll need access to your existing ad account (or we can set them up for you), details about your business goals, and any creative assets like logos or landing pages. From there, we handle the setup, tracking, and optimization for you.

How much does SEM or PPC management cost?

Budgets vary depending on your industry, competition, and goals, but most businesses start with $500-$1,000 per month in ad spend. We would be happy to work with you to put together a custom plan to fit your goals.

Which platforms do you manage, and how do I choose the right ones?

We manage campaigns across Google, Bing, Meta (Facebook & Instagram), and LinkedIn. The right platforms depend on where your audience spends time. For examples, search ads are great for capturing intent while social ads are ideal for expanding reach and brand awareness.

When will I start seeing results from SEM?

Traffic and leads can begin as soon as your campaigns go live, but optimization takes some time. Most clients see significant performance improvements within the first 1-3 months of consistent management.

How do you measure SEM success?

We track key metrics like clicks, conversions, cost per click (CPC), and return on ad spend (ROAS). You’ll also receive monthly reports with call tracking and strategic recommendations so that you always know what’s working and how your campaigns are improving.