Project
Charlie Moore, widely known as "The Mad Fisherman," is a multi-Emmy Award-winning television host with over 25 years of experience. He has led successful shows on both NESN and ESPN. In 2023, Charlie partnered with PPWD to transition his existing static WordPress and WooCommerce website to the Shopify ecommerce platform.
The Result
PPWD successfully migrated Charlie Moore’s website to Shopify, designing a unique theme, creating new pages, and transferring apparel and fishing gear product listings. The modern theme highlights Charlie Moore’s passion for fishing and his story, while also boosting fan engagement opportunities with custom features like an online merchandise shop, an up-to-date TV schedule, a Request Free Autograph Card, and a Sponsors page.
