Search Engine Marketing 
via Pay Per Click Management

Pro Products Web Development (PPWD) is a trusted local expert in PPC campaign strategy and management. We design high-performing campaigns that connect your brand with motivated buyers using precisely targeted keywords and audience data.

Pay Per Click (PPC) advertising puts your business in front of the right customers at the right time—across search engines like Google® and Bing®, and social platforms like LinkedIn® and Meta® (Facebook & Instagram).

Every account is personally managed by a certified PPC specialist so your campaigns receive expert attention, daily optimization, and transparent reporting.

Let us help you generate more leads, increase conversions, and grow your business—without wasting ad spend. Contact us today to get a free custom quote for your business.

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You can customize your pay per click plan to include the following services

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STRATEGY DEVELOPMENT

Effective digital marketing starts with a strong strategy built on audience and keyword research, competitive analysis, and smart budget planning. By understanding who your customers are, what your competitors are doing, and how to allocate your ad spend, you can drive better results and ROI. PPWD can handle every step of this strategy development process, tailoring it to your business goals and ensuring your campaigns are set up for success.

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CAMPAIGN SETUP

Campaign setup is the foundation of a successful digital marketing strategy. From creating ad accounts and organizing ad groups to writing compelling ads and reviewing landing pages, every detail matters. PPWD handles the entire setup process for you, ensuring your campaigns are built to perform from day one.

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CONVERSION TRACKING & ANALYTICS

PPWD sets up advanced tracking through tools like Google Tag Manager and Analytics, configures your business goals, and uses UTM parameters to pinpoint exactly where your leads are coming from. This data helps us refine your campaigns for better performance and ROI.

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ONGOING MANAGEMENT & OPTIMIZATION

Ongoing maintenance and optimization are essential to keeping your campaigns efficient and effective. This includes adjusting bids, testing ads, refining targeting, and reallocating budgets based on real-time performance. ProProducts Web Development actively manages and optimizes your campaigns to ensure you're getting the best possible results from your ad spend.

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REPORTING INSIGHTS

Clear reporting is key to understanding how your campaigns are performing. We will provide detailed monthly reports covering key metrics like clicks, conversions, cost per click, and return on ad spend, along with call tracking if needed. We also include strategic recommendations to help you continuously improve your marketing results.

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REMARKETING CAMPAIGNS

ProProducts Web Development can set up and manage effective remarketing campaigns tailored to your business goals. Remarketing campaigns show ads to users who have previously visited your website. It’s a powerful way to re-engage interested visitorsand increase conversions.

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SHOPPING FEED MANAGEMENT

Shopping feed management is essential for e-commerce stores using Google Shopping, ensuring your product data is accurate, up-to-date, and optimized for visibility. This includes managing titles, descriptions, pricing, and availability to improve ad performance. PPWD can handle your shopping feed setup and maintenance, helping you drive more traffic and sales through Google Shopping campaigns

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LOCAL SERVICES ADS SETUP

Local Services Ads help your business appear at the top of Google search results when nearby customers are looking for your services. When you work with PPWD, we can manage all these ads for you, ensuring you reach local leads quickly and effectively.

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LANDING PAGE A/B TESTING & CONVERSIONS RATE OPTIMIZATION (CRO)

Landing Page A/B Testing involves comparing different versions of your webpage to see which one drives more conversions. Conversion Rate Optimization (CRO) uses these insights to improve your site’s performance and turn more visitors into customers. ProProducts Web Development can manage both processes to maximize your marketing ROI and boost your business growth.

Learn More About Landing Page A/B Testing & Conversion Rate Optimization (CRO)